Increase Credibility & Content Consumption With These Simple Behavioral Science Tips
Credibility has become more crucial than ever with accusations of misinformation, both left and right. The quality of being perceived as trustworthy and believable can make all the difference for marketers today.
Additionally, our brains are “visually wired". A key stat: 70% of our sensory receptors are in the eyes! (Merieb, E. N. & Hoehn, K. Human Anatomy & Physiology 7th Edition, Pearson International Edition.)
Taking this into account — paired with the desire to increase credibility — we assembled a collection of 9 easy visual hacks that you can implement right away, in order for you to engage your audience and increase trust.